Current location:opinions >>
Children Find Snow Sports Cool, Survey Reveals
opinions3People have gathered around
IntroductionContact Us HomeNewsHighlightACWF NewsSocietyWom ...
- Home
- News
- People
- In-depth
- ACWF
Children Find Snow Sports Cool, Survey Reveals
ByZhao Yimeng February 7, 2022A survey of Chinese youth involvement in winter sports in 2021 shows that 30 percent of the 3,890 respondents have taken part in winter sports and more than 60 percent have a positive perspective on its future development among young Chinese.
Nearly 90 percent of those surveyed were aged 18 to 21, and 93.8 percent are college students, according to the survey report, which was co-released by Tsinghua University's Center for Development of Sports Industry and Youth.cn, a news portal of the Communist Youth League of China.
The 2022 Beijing Winter Olympics has seen 46.3 percent of respondents start to pay attention to information related to winter sports, while 48.9 percent have deepened their knowledge of the sector and 36.8 percent like the idea of taking part in winter sports.
About 81.5 percent of respondents took part in ice sports one to five times a year and 62.7 percent prefer snow sports, the report says.
As schools introduced relevant publicity events, competitions and performances, young people feel more passionate about the Winter Olympics.
The report shows that 61.3 percent of respondents are likely to watch the Games on television or via the internet, and 38.4 percent would like to serve the Games as volunteers.
Social media has become the main channel for young people to follow winter sports, with nearly 70 percent of respondents to the survey choosing apps such as WeChat and Douyin, while 36.6 percent follow popular bloggers and winter sports celebrities.
Qin Yi, a lecturer at Zhejiang University of Technology and a short-video vlogger, tells Youth.cn that attracting teenagers can drive the whole family to participate, and the involvement of family usually forms the trend of parental activities.
Convenient and affordable equipment on e-commerce platforms has become the first choice of 48 percent of respondents. So far, 88.5 percent spent less than 1,000 yuan ($157) each year on snow and ice sports, while 25.4 percent are willing to invest more.
Wang Xueli, director of the center, says, based on the survey, the report suggests reducing the price of ice and snow sports for youths. "Many resorts have offered coupons and free tickets targeting youngsters," she said.
New media platforms, which are overwhelmingly used by young people, are expected to play a bigger role in boosting the development of winter sports, she added.
(Source: China Daily)
32.3KPlease understand that womenofchina.cn,a non-profit, information-communication website, cannot reach every writer before using articles and images. For copyright issues, please contact us by emailing: [email protected]. The articles published and opinions expressed on this website represent the opinions of writers and are not necessarily shared by womenofchina.cn.
Comments
Magazines
Projects
- 2023 Women Science and Technology Innovation Pioneer...
Photos
- People Enjoy Blooming Tulips in Jinan, East...
- Flowers Bloom Across China in Spring
Special Coverage
Tags:
Reprint:Friends are welcome to share on the Internet, but please indicate the source of the article when reprinting it.“Culture Chronicles news portal”。http://laos.allesfuersjagen.com/article-76b499881.html
Related articles
Katie Price 'has vowed to name and shame the celebrity who raped her in explosive new book'
opinionsKatie Price has reportedly vowed to name and shame the celebrity who raped her in an explosive new b ...
【opinions】
Read moreMeneses hits 2
opinionsMIAMI (AP) — Joey Meneses hit a tiebreaking two-run single in the eighth inning and the Washington N ...
【opinions】
Read moreBrewers left
opinionsMILWAUKEE (AP) — Milwaukee Brewers left-handed pitcher Wade Miley said Friday that he needs Tommy Jo ...
【opinions】
Read more
Popular articles
- UN food agency fears an escalation on the Lebanese
- How King Charles' sister Anne
- Trump promised big plans for Black and Latino voters. Republicans are waiting for them
- Queen Maxima of the Netherlands dons sophisticated blue suit to meet the Nigeran President
- Families of the victims of attacks on displaced people in Congo mourn their dead
- Silver economy sees more talent, infrastructure support
Latest articles
LINKS
- Liam Ohgren scores his 1st career goal to lead the Wild past the Sharks 6
- Interview: Mercedes
- Investing in the new: foreign firms tapping into China's emerging industries
- SOEs' AI push may transform industries
- Lok Sabha elections 2024: BJP vows to turn India into manufacturing hub
- China's development brings new opportunities for global growth
- China's express delivery sector sees double
- China's industrial output up 7 pct in Jan
- Demand recovery to be priority
- Black sailor killed at Pearl Harbor FINALLY identified more than eight decades after 19